Toyota Land Cruiser ROX Concept: Redefining Open-Air Adventure at SEMA 2024

Toyota Land Cruiser ROX Concept: Redefining Open-Air Adventure at SEMA 2024

Toyota Land Cruiser ROX Concept: A Bold Leap into the Future

The Toyota Land Cruiser ROX Concept, revealed at the 2024 SEMA Show, is rewriting the rules of off-road adventure. Designed by Toyota's Calty Design Research studio, this concept combines daring innovation with rugged performance to deliver an unmatched open-air experience.

Key Features That Redefine Adventure

  • Open-Air Design: A roofless layout that immerses you in nature while maintaining structural integrity.
  • Off-Road Mastery: Equipped with a 4-inch lift, 37×12.5 BFG KM3 mud-terrain tires, and forged aluminum control arms for an 8-inch wider track.
  • Custom Fabrication: Includes steel bumpers with integrated lighting, D-rings, skid plates, and MOLLE panels for added utility.
  • Luxury Interiors: Heritage Orange and black leather seats, green accent stitching, and practical leather webbing loops for securing small items.

This $150 million project isn’t just about looks—it’s about blending Toyota’s rich heritage with cutting-edge innovation to inspire future production models.

Sources and Learn More

Read more about the Toyota Land Cruiser ROX Concept here on the official 👉[Car and Driver] website.

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